Social Media Marketing

Social Media Marketing

We provide a level-headed approach to social media.  Our biggest concern is building an audience of brand-aware individuals that will end up as visitors on your website.  We offer 3 core services to help you with your Social Media:

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Social Media Audit

Who this is for:

We’re evaluating your current social media campaigns, so it would help if you already had your Social Media campaigns set up and running for a little while.  Ultimately, if you’re confused as to what is so great about Social Media after you’ve been actively running a campaign for 12 months, you may need to make use of our Social Media Audit.

What We Do:

We begin by taking your current social media campaigns and running them through the paces.  We look at the lesser identified metrics that are actually important, like follower reach and influence, follower demographic breakdowns, and campaign conversion rates.  We look at your competitors and evaluate your campaign against their’s.  We compare your campaign to social leaders in similar industries to find comparisons and identify areas for improvement.  Every area of your social media campaign will be analyzed and audited.

What You Get:

You’ll get a report drawn up by industry experts that reveal what you’re doing right, as well as what you’re doing wrong.  We’ll show you areas for improvement, and areas that you need to be focusing on.  You’ll get to see what your competitors are doing right and wrong.  You’ll also be shown you a model of excellence in the form of a campaign in a similar industry so you’ll have a concrete example far into the future.  On each point, you’ll receive actionable recommendations that will lay out step by step what you need to do to capitalize on our insights.

Overview:

• Timeline: 4 Weeks
• Budget: $1,500
• Deliverables: Campaign Summary & Report, Metric Analysis, Competitor Analysis, Recommendation Report

What’s Next:

• Content Audit
• Ongoing Social Media Management
• Content Marketing Campaign

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Strategic Social Media Marketing Plan

Who this is for:

A Strategic Social Media Marketing Plan is for businesses that are new to using social media for business.  It’s actually best if you contact us before you even set up your accounts, but most have already taken the time to do that, even if they haven’t started actively using the accounts.  The best results will come when a content marketing campaign is already launched, or when a content marketing strategy is currently in the works.

What We Do:

Every company has (or should have) a unique brand image and unique business goals.  We sit down with your top executives and management to discuss your brand, your goals, and anything else we think we’ll help us define what type of campaign you need.  We’ll then interview staff to find out how you currently interact with your audience.  We’ll take this information and compare it to the data from large independent research studies for demographics that fit your target market.   We then use a 7-step social media strategic planning process to provide an detailed and actionable marketing strategy that will lay out a path to achieving your goals through social media.

What You Get

You’ll get a comprehensive strategy for social media, complete with a review of our research, market research from a social media perspective, a breakdown of the tools and resources you’ll need, insights into your staff capability, and the detailed action plan to move forward.  You’ll know more about how your target market uses social media and how to reach and engage them.  You’ll understand both the human resources and digital tools that you’ll require to reach your goals.  Ultimately, the meat of the strategy will be in a detailed plan that lays out how you’ll move forward.  It will give you specific areas to focus on, ideas to convert your target audience into either an informed fan base, qualified leads, or advocates for your company.

Overview:

• Timeline: 8 Weeks
• Budget: $2,500
• Deliverables: Market Research for Social Media, Resource Review, Strategic Social Media Marketing Plan

What’s Next:

• Social Media Management
• Content Marketing Strategy

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 Ongoing Social Media Management

Who this is for:

This service is for companies already executing a social media strategy who need a second pair of hands and eyes working with the campaign.  It is most beneficial to companies that understand that Social Media Marketing is an evolving industry that requires expertise, informed insights, and up-to-the-minute advice and recommendations.  It’s also a must have for companies that can’t source individuals within their companies to manage their social media.

What We Do:

Our job is pretty simple, but also intensive.  Here’s what’s in store.  At the start of each month, we take the social media campaign and re-evaluate its marketing potential in attempt to identify areas for optimization.  If we’ve been providing this service for a few months already, we’ll be able to use the data we acquire to help with those insights.  We then work with you to optimize the campaign.  The industry evolves quickly, so there’s almost always an area that can be further improved upon.  We also look for new avenues for success, and once identified we create a timeline for the new project and help manage it while it’s in-progress.  All the while, we keep to a core strategic social media marketing strategy.  At the end of the month, we bring all of our data together to ensure that the following month’s efforts stay with a data-driven strategy.

What You Get

Around the beginning of each month, you’ll find a comprehensive report that will contain the metrics that are important to running a business social media campaign.  Presented in an easily digestible format, the data will be easily understood as we reference it in the report as we provide our own insights into what the data says about last month, and what it’s telling us to do going forward.  Over the course of the month, we’ll be on-call to answer your questions about social media, help guide you or your staff, and will help you implement the recommendations contained in the reports.  If you require it, and if we’re already running a content marekting campaign, we’ll even take care of the whole social media campaign for you, giving you the peace of mind that your social media campaign is being run by a professional and expert team.

Overview:

• Timeline: On Going
• Budget: $500 – $2,500 (Click for Quote)
• Deliverables: Monthly Social Media Marketing Report, Staff Consulting, Monthly Management

What’s Next:

• Web Design
• Content Marketing Campaign

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