Search Engine Optimization (SEO) is a fulcrum for your website marketing presence. When your site is optimized for search engines, you are making your site’s content more readily available to potential clients by putting yourself in the mix in search results.
When you are writing new content or trying to target new keyword phrases, it is common to overdo things a bit by trying to cram too many keywords onto a single page.
You want your keywords to appear in your content naturally because over using keyword phrases can make human readers skeptical of your information. Since search engines are trying to think like humans, they will pick up on this too and you won’t get the maximum value out of your content.
Concentrating your focus is very important for SEO. You want to really drive home your site’s value for specific keywords. By trying to add too many on any single page, you are confusing search engines and diluting the value of each keyword phrase.
If you have a large number of keyword phrases to target, you will need to consider spreading your efforts across multiple pages. Linking to these other pages from the home page will ensure that search engines will pay attention.
Spreading your keywords across multiple pages on your website will also give you an opportunity to add keywords into each URL, enhancing the value of your site for other keywords in addition to giving all of your keywords more emphasis.
You Need SEO To:
- Drive more traffic to your web site
- Establish you as an authority in your industry
- Increase brand awareness
- Reach a broader market
- Increase revenues and increase profit centers